Hey, it's Brendon Burchard, author of the New York Times bestselling book, The Motivation Manifesto, and founder of the Certified High Performance Coaching program.

You and I both know that if you're reading something like this, you're probably somebody who's got high ambitions in life.

You've got a mission, a purpose, a goal or an aim.

You want to do great things, you want to experience a great quality of life, and you want to feel alive.

You also know, like every other high achiever or high performer in the world, that there are days it doesn't fee like that, that some days  you feel sort of lost or confused and other days just maybe unmotivated or frustrated.

The challenge that we all face as high performers and high achievers is…

…How do we get past that stuff?

As you know, sometimes you get yourself past those frustrations, and other times you need some assistance.

You are exactly where you are in your life because of your strength, your wits, and discipline.

Sometimes it's easy to get to a comfortable level in our finances, our relationships, and our work and just stay there void of any further progression.

The problem is that we know in our heart that we should be at a higher level and that even though things are good where we are, staying put is really settling for us, it feels like mediocrity to us.

And that's the exact moment when you start working with a coach.

That's when you realize there's a big difference between reading a book or taking an online course, and having somebody who is there with you step by step who has the perspective and frankly the skills to rattle you out of that place that you find yourself today.

Look, if you're going to go on a new hike up in the mountains in Portland Oregon, I wouldn’t recommend just wandering up into the woods by yourself.

I’d want to have a guide who understands the terrain.

And even then, coaching is different than having a guide…

I think that's why a lot of people get confused about coaching.

They know there's this higher level to reach and they know they need help but they're not sure exactly why a coach makes the difference.

I've got the answers right here.

I've been asking my clients for years, after we've done a few sessions I would say, "Why did you hire me?"

I'm blessed to be the highest compensated high performance coach in the world. I've been able to work with fortune 50 CEOs, Olympians, major global celebrities, and I love to ask them, "Why did you hire me? You could hire anybody. What is it about coaching that engaged you at this point in your career?"

It almost always comes back to these four things.

I'd like to share them with you, and I'd like to tell you how Certified High Performance Coaching is so unique in accomplishing these things.

The very first thing, and test this to see if it's true for you, the first reason that people tell me that they hire a coach is for this: clarity.

They know that they need a new level of focus, they need a new level of certainty or confidence in where they're going.

Sometimes you just don't know how you are performing. Am I doing good? Am I not?

Other times you don't know why you do the things you do. Why is it on Wednesday at 2 pm, when you're supposed to be working on that presentation, you find yourself sitting on your couch with a bag of Doritos, and you're like, "What happened to my day?"

Sometimes it's an outside person asking us intelligent, thought provoking questions that make us find our aha.

What if you could just operationalize your ability to gain new personal insights in your life? That's what a coach is. They're operationalizing the number of aha moments you have. They're operationalizing the number of breakthroughs you have.

That's why it's so powerful.

Here's the second one: congruence.

Have you ever found that you know what your highest self is like? Like when you're operating and firing on all cylinders and you're in alignment with your values. You feel a person of integrity.

A coach helps keep you congruent.

If you said last Monday you were going to do something, then the following Monday they're going to ask about it. If you said you really value your kids but in four sessions you haven't talked about your kids, they're going to bring it up. If you say something is important to you and you don't stick to it, a coach will keep you on track without any judgment because they have your best interest at heart.

Maybe you’ve got some negative people in your life who enjoy knocking you down. Sometimes a coach is somebody who can call out things to you and you don't feel threatened by it because you know they're just there to explore it with you and get you back on track.

You already know coaches have positive intent for you. Matter of fact, they're compensated to get you back into that place.

Your family and your friends are not compensated to make you your best. Most of them love and appreciate you but they want you to stay who they're comfortable with you being. They're not always okay seeing you rise to your highest.

The third reason people tell me they hire a coach is for: challenge. They need someone to push them to that next level, challenge their limited thinking, challenge the way they treat people, challenge the way they get distracted, but also challenge them to rise into their highest self.

There's one level of keeping someone congruent with who they know they are and with their current values. There's a whole other game in challenging people to think bigger, in challenging people to think better, in challenging people to do better. Sometimes you need a third party to do that.

To really accelerate you need someone challenging you at an accelerated pace.

To accelerate, you need somebody challenging at an accelerated pace. Otherwise, you'll do it when it's convenient for you, when it's easy for you. You'll prioritize ease over impact. Suddenly, weeks or months go by and that big goal or big dream you had got left by the wayside because no one challenged you to reprioritize and make it happen.

The last idea: camaraderie.

I love this one.

No one wants to go at it alone in life, you know?

When you start trying to achieve real big things, you're like, "Man, I wish I had somebody I could talk through this with and just brainstorm with."

There's also camaraderie of someone who you could share the private stuff with, the internal stuff with, the complicated thinking, the doubt, the insecurities, the frustrations.

We fear being alone, not accepted or not belonging. If you're trying to achieve significant things, especially if you're an entrepreneur sometimes you do it alone. It can feel like everyone around you thinks you're nuts but now you have this coach and every week you build a deeper relationship with them because now you have someone in the trenches with you.

Now here’s the thing, Certified High Performance Coaching is the cutting edge program to help you achieve your highest levels of life.

The difference in high performance coaching versus all the other coaching out there, is the way that it is structured to move you ahead.

Most life coaching sounds like this, you get a call from your coach every week or every month and they say,
Coach: "Hey, how is it going?"
You: “Um, pretty good.”
Coach: “What are you working on? What are you focused on right now? Have you done what you said you were going to do?”
You: “Uh ya I think so”
Coach: “Now what do you want to do? What's getting your way? What's limiting you?
You: “I’m not quite sure”
Coach: “Great, what are you going to do next time?”

It's the same call every week, every month, month after month after month after month.

At some point you kind of step back and you think, "Look, I could just ask myself these questions." Certified High Performance Coaching does so much more than this.

My Certified High Performance Coaches are interested in your outcomes and in what you want to achieve, but they've got a bigger game plan for you too.

No matter what happened in your life, no matter whether you moved towards the goal or didn't move towards the goal, each session there's a curriculum in which they're going to ask you questions to help you grow and advance as a person and a contributor, no matter what your goals are.

High Performance Coaching is structured so that every session has an outcome and you can have complete confidence that every single time you get on that call your High Performance Coach move you move forward even if last week was difficult due to varying work loads, family life, or stress.

That's the power of having a comrade, that's the power of having somebody who's highly skilled to ask the right questions and move you though a transformative process. They'll keep you on track. They'll keep you moving forward. They'll keep you accountable, they'll keep you congruent.

By having a curriculum that is moving you forward towards high performance, you become better in all areas of your life. Not just achieving that one specific goal you might have.

Certified High Performances Coaches are the best trained coaches in the world, with the most comprehensive curriculum. They're personally trained by me, the highest paid Certified High Performance Coach in the world, so that they can take you through a process that we know works, that gets the outcomes.

I've been blessed to be able to facilitate the delivery of thousands of sessions that we actually rated. You know what we see? Certified high performance coaching, on average, gets a 9.3 out of 10 across a 12 weekly sessions. That's a 9.3 satisfaction level for Certified High Performance Coaches.

Do you know how high that is?

In an industry where the average is five or six, it's extraordinary. It's because of the curriculum and the structure and the training.

If you have the opportunity to work with a coach, do it.

In fact, if you’d like to work with one of my Certified High Performance Coaches, you can click the button down below and you can enroll in a free group coaching session where you can hop on the line with others and work with a Certified High Performance Coach, so you can get a sense of the magic that it could bring into your life.

Whether you work with one of my coaches or somebody else, or you take advantage of this free offer right now to get free group coaching, one session for free, I just hope you engage in coaching.

It could be that thing that changes your life.

You never know what you can get out of it until you experience it, so take advantage of the this bonus group coaching session to work with a Certified High Performance Coach.

I know it will take you to the next level and you'll love it.

I'm a result of having great coaches in my life. I can't even imagine having had the breakthroughs on my own. You need that outside person to work with one on one.

Until I see you some day out on the road or you work with one of our coaches, I hope you go out there every single day of your life, know that you can achieve great things.

As always, live fully, love openly, and make your difference today.

-Brendon